11/26/2004

After a Decade, Philips Makes PCs Again

Filed under: — Aviran Mordo

After an absence of a decade, Philips Electronics is making personal computers again, the company said on Thursday. The Netherlands-based electronics conglomerate, which abandoned the PC business in the early 1990s after suffering big losses, quietly introduced six models together with British retailer Dixons earlier this week.

The Dutch company said it had not wanted to draw attention to a “soft” launch of products that would only be available in a limited number of shops in six European countries, including Britain, Ireland, Spain, Italy and Nordic countries. “It is a tactical decision to take an opportunity that came along,” a spokesman said.

Source: Reuters

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