The Blu-ray Disc Association (BDA) today announced that Apple(R) will become a member of the consortium’s Board of Directors. Apple has been a leader in driving consumer adoption of DVD authoring since January 2001, with the introduction of its SuperDrive(TM), the industry’s first high-volume CD- and DVD-burning drive, and its revolutionary iDVD(R) and DVD Studio Pro(R) software applications.
Apple is also helping bring High Definition (HD) to market with a complete line of HD content creation tools for consumers and professionals alike including iMovie(R) HD, Final Cut(R) Express HD and Final Cut Pro(R) HD
Additionally the next release of Apple’s QuickTime(R) software, QuickTime 7, will feature the MPEG developed H.264 Advanced Video Codec (AVC) which has been adopted for high definition DVDs. Apple will release QuickTime 7 in conjunction with the release of Mac OS(R) X version 10.4 “Tiger,” the fifth major version of Mac OS X that will ship in the first half of 2005.
“Apple is pleased to join the Blu-ray Disc Association board as part of our efforts to drive consumer adoption of HD,” said Steve Jobs, Apple’s CEO. “Consumers are already creating stunning HD content with Apple’s leading video editing applications like iMovie HD and are anxiously awaiting a way to burn their own high def DVDs.”
“Apple has a long history of technical innovation around DVD hardware and software, and their support of the Blu-ray Disc format is a testament to their commitment of ongoing innovation. The Blu-ray Disc format provides the immense capacity and the revolutionary functionality that Apple’s loyal customer base will be sure to enjoy,” said Maureen Weber, chief BDA spokesperson and general manager of HP’s Optical Storage Solutions Business. “We’re thrilled about Apple joining our 16-member board, and we look forward to working with them on the development and promotion of the Blu-ray Disc format.”
The BDA was created to broaden support for Blu-ray Disc — the next generation optical disc for storing High Definition movies, photos and other digital content. Blu-ray Discs will have five times larger capacity than today’s DVDs, with a single-layer Blu-ray Disc holding up to 25 gigabytes of data and a double-layer Blu-ray Disc holding up to 50 gigabytes of data. Current DVDs hold 4.7 gigabytes on single-layer discs and 8.5 gigabytes on dual-layer discs.