Google on Wednesday will begin to offer people custom accounts to search over their personal query history, in a move to outdo rivals and endear Web surfers.

The search king will unveil My Search History, another of its experimental services that takes a page from longstanding “My” programs from Yahoo, Microsoft’s MSN and others. However, unlike typical personal portal services, such as customized stocks and headlines, Google’s feature will focus exclusively on archiving personal search histories for later recall.

“We have a relationship with our users, and extending the depth of that relationship to provide more information” will be beneficial to them, said Alan Eustace, a vice president of engineering at Google.

Google’s new service will search the full text of Web pages viewed from a query list; show related records of search history; and show a graphical calendar of consumers’ search activity on any given day. Most importantly, the service will automatically integrate with Web search so that once people have signed up and logged on they can view their personalized history alongside general information from the Web.

Addressing consumer privacy, Google said that search history data is password-protected and stored securely on its servers. People also can pause search tracking or remove records from their history.

Source: News.com