Yahoo Inc., owner of the most-visited Web site, may consider developing its own Internet browser to help attract more users and advertisers toits Web sites, Chief Executive Officer Terry Semel said.

“You could look to Yahoo to do most everything that makes sense on the Internet going forward,” Semel said Friday in an interview in New York. Developing a browser may make sense “at some point in time,” he said.

Yahoo ranks second to Google Inc. in Internet search and is fighting to attract users and the advertisers that seek to reach them. Google is stepping up competition with Yahoo by adding products such as a personalized home page and online maps. Developing a browser could help both companies further lock in users to their Web sites.

Source: Inside Bay Area