Doing its best to erase Carly Fiorina’s mistakes, HP has culled an iPod reselling agreement in place with Apple since January of 2004.

HP delivered a rather confusing message for the move, telling us that the reselling deal “met or exceeded our internal expectations” but then adding that “the iPod doesn’t fit in with our digital entertainment strategy.” Last quarter, Apple shipped 6.2m iPods worth more than $1bn in revenue. HP captured about 5 per cent of total iPod sales on average per quarter. The deal, however, never really took on the shape in the way HP had hoped. It got off to a slow start, as HP received new product some considerable time after Apple released it, and without the ability to customize the gear as much as HP desired.

Source: The Register