Search engine leader Google Inc. is delving deeper into an unconventional business, offering an Internet streamcast of last week’s television premiere of Chris Rock’s new comedy.
Other online outlets have made network prime-time shows available before, but “Everybody Hates Chris” marks Google’s most high-profile video offering so far.
It comes as Google increasingly ventures beyond its search roots as it battles the likes of Yahoo Inc. and Microsoft Corp.
The series premiere - 21 minutes long after removing commercials - is being offered through Google’s servers Monday through Thursday, when the new episode broadcasts on UPN.
To prevent further distribution, the video is available as an on-demand stream rather than a download, which could be stored on a computer and copied.