Palm updated its Zire and Tungsten handheld devices on Wednesday as part of a rebranding strategy that will now emphasize its Palm name over all others.
The Sunnyvale, Calif.-based PDA maker said its new handheld organizers, dubbed Z22 and TX, are available now on its online site as well as at some retail locations. Priced at $99 and $299, respectively, Palm is positioning the handhelds to sell to consumers looking for an easy entry into the PDA culture.
“Now that we own the Palm brand again, we are more focused on promoting it. People know us more for Palm than they do for Tungsten or Zire,” Palm product line manager Raj Doshi said.
Palm will keep the LifeDrive and Treo names but will refer to it as the Palm LifeDrive and Palm Treo, Doshi said.