Search giant Google Inc. wants to patent something it calls “Google Automat,” which analysts suggest is another major piece of its online retailing and advertising strategy.

UBS Investment Research analyst Benjamin Schachter, and Florida-based Classified Intelligence, a classified ad strategist, on Wednesday both described Google Automat as a way for individuals, or small advertisers, to more quickly buy advertising.

Google uses the slogan “Advertise Your Items for Sale on Google in Under 1 Minute with Google Automat” to describe it, according to Classified Intelligence, which reviewed the patent application.

Source: eWeek