Since 1907 Times Square New Year’s Eve Ball has been rolling down to mark the arrival of a new year. The Royal Philips Electronic will mark the switch from traditional lighting to solid-state LEDs with a charity auction of 100 of the light bulbs used in this year’s ball.

One-hundred percent of the winning bid on the auction will benefit the American Red Cross Disaster Relief Fund. The charity auction, part of the company’s “Next Year is brought to you by Philips” advertising campaign, will take place from 30 December 2005 to 6 January 2006.

From 2006 the Times Square New Year’s Eve Ball will use an advanced, environmentally responsible solid-state lighting (SSL) LEDs.

Source: geekzone