2/1/2006

GoDaddy.com Locked in Super Bowl Showdown

Filed under: Aviran Mordo @ 4:56 pm

GoDaddy.com is in a standoff, stuck waiting for approval to advertise during America’s big game. After 14 revisions and weeks of intense negotiations, the ABC Television network is withholding approval for the Internet powerhouse to broadcast a “GoDaddy-Esque” commercial in Super Bowl XL.

“It’s a good thing I can handle rejection,” said Bob Parsons, founder and president of GoDaddy.com. “From the beginning, all I ever wanted was to get our ad approved and on the air. GoDaddy’s commercial may not appeal to everyone, but I guarantee it will be FUN, edgy and just a touch inappropriate — that is the definition of ‘GoDaddy-Esque.

GoDaddy.com spent months of time and more than $1 million developing 14 different spots in an effort to produce a commercial that would be acceptable to both Go Daddy and ABC TV. Go Daddy agreed to buy a 30-second ad in the February 5 Super Bowl, but is struggling to win creative approval from the ABC Television network’s “Standards and Practices” division.

Last year, GoDaddy.com’s edgy commercial, a parody on censorship, was pulled before it aired a scheduled second time during the Super Bowl.

Update: As of 2/2/06 GoDaddy.com Approved for Super Bowl Commercial. After 14 revisions and weeks of intense negotiations, the ABC Television network today gave its approval for the Internet powerhouse to broadcast a “GoDaddy-Esque” commercial in the big game.



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One Response to “GoDaddy.com Locked in Super Bowl Showdown”

  1. Jilly Tilly Says:

    Now you can vote whether you like, which you like and see GoDaddy Superbowl ads and find the 鈥淟ost JoeBikini GoDaddy Ad鈥?. First is was on GoDaddys site after it ran on a limited Mens Cable TV schedule then IT WENT AWAY. It was listed under Testimonials again after many requests. The question is DID THE GODADDY GIRL Candice Michelle object to the other Bikini Clad girls two in Bikini Joes GoDaddy Bikinis he designed for the South Beach shoot in Miami this past summer.

    http://Zoodoodle.com has the original 鈥淲indow Washer鈥? ad and guess what? Its a guy, not Candice Michelle, nor is it for GoDaddy, seems that the Idea was maybe stolen and used for the Football playoffs.

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