At a time when publishers are suing to prevent Google from putting excerpts of copyrighted books online, HarperCollins has started an advertiser-supported program that will offer a free look at the full text of selected works.
The Harper program, announced Monday, is being launched with Bruce Judson’s “Go It Alone! The Secret to Building a Successful Business on Your Own.” The book was published in hardcover at the end of 2004, and recently came out as a paperback. Anyone who wants to read the whole text can visit the author’s Web site, http://www.BruceJudson.com .
“We hope this pilot will demonstrate a win-win for publishers, authors and search engines. The new era does not need to be a zero sum game,” HarperCollins CEO Jane Friedman said Monday in a statement.
Judson’s Web site includes, ironically, “Ads by Google,” a column on the left hand side of the book’s text with links to publishing and business-oriented sites. The Author’s Guild and the Association of American Publishers each have filed lawsuits against Google, alleging that the Internet giant’s “Google Print Library Project” is illegally scanning and indexing copyrighted works for the Internet.