Microsoft may be getting ready to rebrand its MSN site as MSN Media Network, according to the blog Liveside.Net and an internal Microsoft Web site.
The LiveSide.net blog reported on the name change Monday, citing several unnamed sources for the information. One of the blog’s authors, Chris Overd, said via e-mail on Monday that those sources are Microsoft employees.
The rebranding will coincide with the launch of expanded MSN services for downloading digital media content and is aimed at expanding MSN into more of a digital entertainment content provider, he wrote. Currently, MSN is a Web portal for providing news and video content, as well as services such as music downloading and e-mail.