Yahoo Music chief Dave Goldberg raised eyebrows Thursday at the Music 2.0 conference in Los Angeles with a proposal rarely heard from executives at large digital music services: Record labels should try selling music online without copy protection.

According to attendees, Goldberg pointed to the experience of eMusic, which offers its subscribers access to MP3 files without any digital rights management attached. Rights management restrictions have created a barrier for consumers, he said, making it a hurdle to transfer music to portable devices, and creating incompatibility between music services and MP3 players.

A Yahoo spokeswoman said that Goldberg was “basically trying to move the industry forward,” and wanted to prompt industry-wide discussion “about what the consumer experience is.”

Source: News.com