Microsoft Corp. on Monday invited advertisers to enroll in the U.S. pilot of AdCenter, an automated system for advertising on MSN Search.
The Redmond, Wash., company offered a three-hour window starting at 9 a.m. Eastern time for advertisers to join the beta program launched last year in the United States following testing in France and Singapore. Microsoft in the U.S. sign up charged a $5 one-time fee.
AdCenter, expected to launch this summer, is Microsoft’s answer to Google’s AdWords, which is the platform for the search engine’s leading, multi-billion dollar advertising business. AdCenter is a self-service system that will eventually cover all forms of advertising offered on Microsoft’s MSN portal, including branded displays, paid search, email marketing and other services. Microsoft plans to eventually allow MSN advertisers to go beyond a browser and PC to mobile devices and Internet-based television, called IPTV.
Source: Information Week