Sony Electronics Inc said Thursday it will begin selling its first player of the Blu-ray Disc, capable of storing a large quantity of moving images, in North America in July for $1,000 per unit.

The Blu-ray Disc is a next-generation optical disc for storing movies, games, photos and other digital content. The Blu-ray Disc format is competing with the High-Definition DVD format to become the technological standard for next-generation DVDs.

Source: crisscross