Nielsen/NetRatings, a global leader in Internet media and market research, today reported that Google continues its lead in the search share competition, garnering 48.5 percent of all searches conducted in February 2006 (see Table 1). Yahoo! drew 22.5 percent of online searches, while MSN accounted for 10.7 percent of the search market. AOL and My Way Search rounded out the top five search providers with 6.6 and 2.7 percent of searches, respectively.
Search share among these five providers has remained relatively flat since January of this year, with all providers gaining or losing less than one percentage point.
Overall the total number of searches increased 38 percent, from 3.8 billion in February 2005 to 5.3 billion in February 2006. This growth in the total number of searches is due in large part to an increased number of searches per person, particularly in the image search and shopping search categories.