In perhaps the first official marketing experiment with approved derivatives of the HD DVD format, Warner Home Video announced late yesterday its plans to release on 9 May one movie - the Rob Reiner-directed comedy Rumor Has It - on a “combo” format disc, featuring single-layer HD DVD on one side, and standard-resolution DVD on the flip side.

In a statement, Warner’s senior vice president for marketing management, Steve Nickerson, said this particular release would give consumers the option to purchase the movie now - albeit at a suggested retail price of $39.99 - while they are considering the possible future purchase of an HD DVD player.

Source: tgdaily.com