Yahoo: Our ads are better
Yahoo’s new ad system is designed to let marketers target prospective consumers not only by the search terms the people use, but also by their demographics, location and what they do on other areas of the Yahoo network, executives said.
The system, scheduled to launch in the U.S. in the third quarter, offers enhanced ease of use, advanced testing features, geo-targeting and automated analytics, Tim Cadogan, vice president of search, said during the company’s analyst day in San Francisco on Wednesday.
Source: News.com





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