Microsoft and PBS Help To Understand AIDS
A quarter-century after the first diagnosed cases surfaced, HIV/AIDS continues to spread rapidly throughout the world. To help shed more light on the history of this pandemic and educate people about what can be done to stop it, Microsoft Corp. principal researcher Curtis Wong has teamed up with producers of the PBS television series 鈥淔RONTLINE鈥? to develop an enhanced broadband television Web site for a new documentary titled 鈥淭he Age of AIDS,鈥? premiering tonight and Wednesday.
Wong, who manages the Next Media Research group within Microsoft Research, worked closely with WGBH Interactive and the producers of 鈥淔RONTLINE鈥? to design the technology for the Web site. Beginning on June 2, the companion Web site at http://www.pbs.org/frontline/aids will allow visitors to view 鈥淭he Age of AIDS鈥? video on demand, in its entirety or chapter by chapter, along with related, interactive online content that is tightly integrated with the video footage.
鈥淲hat鈥檚 unique about this approach is that it seamlessly combines a compelling television program with rich Web resources to significantly enhance people鈥檚 understanding of a complex topic like AIDS,鈥? Wong said. 鈥淚t highlights the tremendous potential of Internet television with rich interactivity to deliver in-depth content to a global audience.鈥?
As people watch 鈥淭he Age of AIDS鈥? documentary online, contextual links appear beside the video to inform viewers about topics directly related to that portion of the program. Clicking on any link automatically pauses the video, allowing viewers to explore related resources at their leisure and then return to the documentary without missing a moment.
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