With an eye toward making its upright electric scooters easier for the average American to buy, Segway Inc. on Wednesday rolled out its first financing program.

The consumer financing arm of General Electric Co. will manage the program, allowing consumers to take out loans for the scooters, which cost from $4,000 to $5,500.

“The sticker shock of $5,000 there and then can in some cases be a deterrent,” said Jason Barton, vice president of sales at Bedford, New Hampshire-based Segway. “But if you have an offering where they can have it as a monthly payment, that is more appealing.”

Source: Reuters