comScore Media Metrix today released its monthly analysis of consumer activity at top online properties and categories. In addition to shopping for Moms and Grads, checking out job sites, and staying on top of personal finance and politics in May, Americans also flocked to their favorite TV show and sports sites, including those focused on the World Cup and NBA playoff games. The social networking phenomenon also continued its stratospheric ascent, as MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors.
Top 10 Social Networking Sites (number of visitors in thousands):
1. MYSPACE.COM -51,441
2. Classmates.com Sites - 14,792
3. FACEBOOK.COM -14,069
4. YOUTUBE.COM -12,669
5. MSN Spaces - 9,566
6. XANGA.COM - 7,146
7. FLICKR.COM - 5,163
8. Yahoo! 360 degrees - 4,936
9. LIVEJOURNAL.COM -3,904
10. MYYEARBOOK.COM - 3,048
“The popularity of social networking is not expected to wane in the near future,” said Peter Daboll, president and CEO of comScore Media Metrix. “This is a phenomenon we’re seeing not only in the U.S., but also around the world. The challenge for social networking sites will now be monetization and how advertisers will respond to the global marketing potential of these sites.”
Top 10 sites are (number of visitors in thousands):
1 Yahoo! Sites - 130,143
2 Time Warner Network - 119,206
3 MSN-Microsoft Sites 118,907
4 Google Sites - 104,367
5 eBay - 77,525
6 Ask Network - 54,603
7 MYSPACE.COM - 51,441
8 Amazon Sites - 48,278
9 New York Times Digital - 40,342
10 Verizon Communications - 36,238