Google Inc. plans to introduce a new shopping feature in time for the holiday season, an analyst noted Friday, which sets the stage for an even bigger clash with eBay Inc. and other online-commerce companies.
Simultaneously, Google intends to “de-emphasize” its own Froogle shopping search engine, a Web site featuring paid listings from eBay and other online retailers. Google intends for Froogle to no longer be a standalone Web site; instead its listings would be absorbed by other search features.
Soon products on Google Base will be searchable via the regular search box. “When users conduct a product search on Google.com, they will be represented with an additional search box where they can refine their search. When the user refines the search, Google takes the user to a second page, which will be filled with product results only from Google Base.”