Blockbuster ends lowest-priced online video plan
Blockbuster Inc the No. 1 U.S. video rental store chain, has withdrawn its lowest online subscription price and is testing a program to allow Blockbuster Online subscribers to exchange DVDs at company stores as well as by mail.
Blockbuster, which has waged a price-cutting war against Netflix Inc and others, decided to end a test plan of $5.99-per-month online subscriptions that allowed customers two DVDs per month, one out at a time. It had touted the plan as matching the lowest-priced plan offered by Netflix.
Spokesman Randy Hargrove declined to give the reason for ending the plan.
Source: Reuters





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