Internet media company Yahoo Inc. said on Monday at least seven U.S. newspaper groups will use its technology to sell advertising and offer search functions on the Internet sites of more than 150 dailies.

Yahoo aims to expand its reach into local markets, viewed as a key growth channel for the newspaper industry as it faces circulation declines and a migration of readers to the Internet and other media.

In a key element of the deal, advertisers who list jobs in any of the partner newspapers will also be able to post them on Yahoo’s HotJobs Web site, potentially widening the appeal of print help-wanted ads. Terms were not disclosed.

Source: Reuters