AOL to end 2006 with more users than 2005
Time Warner Inc.’s AOL Internet division is expected to end 2006 with more users than 2005, after it decided to offer most of its services for free, according to an internal memorandum.
It’s the first time in four years the company, which restructured its operations this summer to boost usage of its free site in a bid to improve online advertising sales, will have ended a year on an upswing in users.
“As we reach the end of the year we have ever more evidence that those efforts are working,” AOL Chief Executive Randy Falco wrote in a note to employees, seen by Reuters.
AOL ended 2005 with 19.5 million paid subscribers, down from a high of about 26.5 million paying subscribers in 2002.
Source: Reuters





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