Hitwise today announced that the market share of visits to the iTunes website was up 413 percent on Christmas Day 2006 (December 25, 2006) versus Christmas Day 2005 as new iPod owners flocked to the web to download iTunes. In addition, the market share of visits to the Apple Store showed an increase of 110 percent when comparing Christmas Day 2006 to 2005. The Apple Store was the fourth most visited website in the Hitwise Retail Index on Christmas Day 2006.
The market share of visits to Zune.net, the site for downloading the music software for Microsoft’s MP3 player showed an increase of 1,030 percent on December 25, 2006 versus the previous Monday (December 18, 2006). However, this strong initial performance was overshadowed by the iPod, as the market share of visits to the iTunes website increased by 1,222 percent in the same period, and outnumbered visits to Zune.net by 30 to 1.
“For the third holiday season in a row, the iPod has been the must-have Christmas gift,” said Bill Tancer, general manager of global research at Hitwise. “Competitive offerings have not yet succeeded in capturing the attention of music listeners, and the surge in visits to the Apple Store shows that iPod owners are also engaged in filling and accessorizing their new devices.”