Microsoft bug sends online ad costs soaring
Microsoft Corp. said Friday it fixed a glitch in its online advertising platform that overcharged some merchants by hundreds, and in some cases thousands, of dollars.
In a statement on one of its blogs, the Redmond, Wash.-based company said the bug in its adCenter service had pushed up “cost per click” rates — or what an advertiser pays Microsoft each time a Web surfer clicks on an ad.
Microsoft launched adCenter last year, but still lags Google Inc. and Yahoo Inc. in making money from text ads on search results pages.
The software maker said the affected advertisers’ accounts will be credited the amount they were overcharged.
Source: AP






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