The Valentine’s Day breakup of two North Carolina college students that featured singers, hundreds of spectators and a profanity-laced tirade was a hoax after all.

Ryan Burke confessed Monday that the confrontation, which became an instant hit on YouTube.com, was all a stunt to show the power of Internet communities and the amount of money that companies make from them. The pair weren’t even dating.

The fake breakup garnered plenty of attention, including more than 747,000 hits on YouTube, where users post video online, and local and national media coverage.

Source: AP