2/28/2007

Adobe to take Photoshop online

Filed under: — Aviran Mordo @ 10:10 pm

Hoping to get a jump on Google and other competitors, Adobe Systems plans to release a hosted version of its popular Photoshop image-editing application within six months, the company’s chief executive said Tuesday.

The online service is part of a larger move to introduce ad-supported online services to complement its existing products and broaden the company reach into the consumer market, Adobe CEO Bruce Chizen told CNET News.com.

The hosted version of Photoshop is part of a bigger company strategy to introduce Internet-delivered services that complement its shrink-wrapped applications and head off likely competition from Google.

Chizen said Adobe laid the foundation for a hosted Photoshop product with Adobe Remix, a Web-based video-editing tool it offers through the PhotoBucket media-sharing site.

Like Adobe Remix, the hosted Photoshop service is set to be free and marketed as an entry-level version of Adobe’s more sophisticated image-editing tools, including Photoshop and Photoshop Elements. Chizen envisions revenue from the Photoshop service coming from online advertising.

 

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