Former Disney CEO Michael Eisner has announced his next endeavor: Vuguru, a new independent studio for the production and distribution of online video content.

Vuguru, officially a project of Eisner’s investment firm Tornante, debuted Monday along with its first production and set of sponsors. According to a statement from the new company, Vuguru aims to focus on “high-quality, story-driven content for the Internet” on a par with professional television and cinema productions.

The inaugural Vuguru series, a mystery drama called Prom Queen, will release the first of its 80 episodes on April 2. The 90-second-long clips, aimed at a tech-savvy teen audience, have been produced in conjunction with Web video company Big Fantastic–best known as the team behind the video podcast Sam Has 7 Friends. Among Prom Queen’s sponsors is the magazine-turned-webzine Elle Girl, which stopped print publication last year in order to focus on online and mobile distribution.