The Blu-ray disc association said on Thursday it aimed to replace the DVD storage format within three years.
“Within three years it will just be Blu-ray,” Frank Simonis, the Blu-ray Disc Association’s European chairman, said at the CeBIT technology trade show.
Blu-ray, which offers five times more storage capacity than DVDs for storing high definition films and other content, will first have to beat the rival HD-DVD format which offers somewhat lower storage capacity but claims cheaper production of players, burners and discs.
Measured in the number of players, Blu-ray is already well ahead of HD DVD because Sony’s (6758.T: Quote, NEWS , Research) PlayStation 3 (PS3) video games console comes with a built-in Blu-ray player.
Sony Computer Entertainment said it had sold 1.84 million PS3s by the end of December in Japan and North America and that one million PS3s are ready for launch next week in Europe.
The HD DVD camp conceded it is being outsold by Blu-ray because of PS3 by at least five to one, but it claims that sales of movie titles are still level. Film studio 20th Century Fox, which supports Blu-ray, said weekly Blu-ray film sales are actually three times higher than HD DVD.