Google Inc. has expanded beyond a one-size-fits-all view of Web search to tie together its efforts to offer personalized Web searches under the iGoogle brand, officials said on Monday.

In recent weeks, the Web search leader has introduced a variety of new customization features to its basic personalized home page, first introduced two years ago. New features include a choice of themes with custom colors that users of Google’s personalized home page can select.

“We are working to bring all this together,” Marissa Mayer, Google’s vice president in charge of search and user experience, told reporters during a briefing at the Googleplex, the company’s Silicon Valley headquarters.

“(Google is) renaming the product iGoogle,” she said.