Maybe it’s time to stop grumbling about your cell phone company and just start your own.
That’s what Rod Farthing did, at 2:30 a.m. no less. Oh yeah, it took him just a few minutes to get Farthing Mobile up and running, replete with a selection of national calling plans and cell phone models.
Business is slow so far: Since the April launch, Farthing has signed up two subscribers, himself and his son. But he has two prospects in his wife and another son.
Well no, Farthing didn’t actually build a cellular network or develop a billing system and everything else that one needs to run a mobile phone business.
Instead, he created Farthing Mobile through Sonopia, a new “do-it-yourself” service that enables groups and individuals to design their own cell brands with a healthy dose of social networking gone mobile. Sonopia buys air time from Verizon Wireless to provide service, a fact hidden by each group’s brand on the phone’s screen.