Swedish software company MindArk, which operates the online game “Entropia Universe,” has authorized a Beijing company to create a version of its online game for the Chinese market.
“Entropia Universe,” which has more than 580,000 players, is set game set on a fictional planet in which users can work, meet friends, trade and buy virtual land. It’s unusual among online games in that its currency is convertible at a fixed rate to the U.S. dollar.
Gothenburg-based MindArk said in a statement Friday that the Chinese virtual world will have a capacity of 7 million concurrent players and aims to draw 150 million users in total.
It said the new game is expected to generate $1 billion in economic activity every year.
Elina Heng, a spokeswoman for the new project, said MindArk aims to launch the new game in August 2008.