Advanced Micro Devices appears to be succeeding at its strategy of winning microprocessor market share by lowering prices, according to final second-quarter figures released by iSuppli.
AMD’s microprocessor market share, measured in dollars, increased 2.5 percentage points to 13.4 percent, about midway between the company’s recent low of 10.5 percent in the first quarter of 2007, and its most recent high — 16.8 percent — in the third quarter of 2006.
According to iSuppli, the pressure on AMD became strongest as Intel launched its Core2 Duo and Core2 Quad chips within the last year. Since then, however, AMD has launched new chips at aggressive price points, forcing average selling prices down. However, as the iSuppli figures are measured in dollars, this has actually hurt players like Via, whose market share has been absorbed by AMD and Intel.
Intel’s second-quarter market share decreased slightly, down two percentage points to a commanding 78.8 percent of the market.