Google Inc. will try to cash in on the Internet’s latest craze by distributing ads within “widgets” - the interactive capsules designed to bring more pizzaz to Web pages.

The move, scheduled to be announced Wednesday, represents Google’s first attempt to make money off a trend that the online search leader has helped popularize. The Mountain View-based company has for two years offered a platform showcasing small modules, known generally as widgets, that blend data, text, images and software programs.

Google users can now select from more than 14,000 widgets - or, as Google uniquely calls them, “gadgets” - that can be planted on a personalized version of the search engine’s Web site.