Microsoft says it wants to emulate its PC model in building a mobile device application platform.
Microsoft wants to build a mobile device application platform as ubiquitous as Windows is on desktop PCs, Microsoft CEO Steve Ballmer said in his keynote address Oct. 23 at this year’s CTIA wireless conference in San Francisco.
Ballmer unveiled the company’s new mobile computing platform, the Microsoft System Center Mobile Device Manager 2008, saying Microsoft intends to apply to the mobile computing world the same formula it used to democratize personal computing and make it readily available worldwide.
“We need to bring together four powerful computing [phenomena] that exist today: The desktop PC, enterprise computing, mobile services running in the cloud and phone devices,” Ballmer said.
“The notion of four text messaging accounts, four or five e-mail accounts, all based on different devices—that’s yesterday’s idea … If we want innovations to proceed, we have to meld together and weave business models for software developers, telecommunications, and software companies.”
Ballmer said the phone has a unique role in the emerging world of mobile computing with combined business models: While the PC is the most powerful device, the phone is the most ubiquitous in the world. Microsoft’s goal is to cause the phone to evolve so that it “participates fully in the world, in the lifestyle and business sides of the world.”