A US blogger who reported on a court ruling has been ordered by car rental firm Avis to remove an image of its logo from his blog posting to avoid charges of trademark abuse.
Eric Turkewitz is a lawyer who writes a personal injury blog. In a recent post he discussed a ruling on the constitutionality of car rental firm immunity from some kinds of negligence suits. He illustrated the story with pictures of the logos of leading firms Hertz and Avis, but was told by Avis’s lawyers to take down the picture.
A comment on the blog from Fred Grumman, associate general counsel at Avis, said: “We have the greatest respect for your right to express your opinions on your blog, but that does not include the right to use Avis’ trademark as you have done in this particular piece.
“Understandably, trademark law is not within your area of expertise. Therefore, we trust that this was done out of ignorance and not based on an intent to misuse our mark to the benefit of your personal injury practice. We ask that you remove it immediately and refrain from any similar use in the future.”
Turkewitz said he is not convinced he has actually committed a trademark violation. “Was my use of the Avis logo last month a violation of its trademark?” he asked his readers in a post.