11/29/2007

Adobe and Yahoo test running ads inside PDF documents

Filed under: — Aviran Mordo @ 6:21 am

Software maker Adobe Systems Inc and Internet company Yahoo Inc said on Wednesday they will offer a service to let publishers run advertisements in Adobe’s popular document-reading format.

The new service, Ads for Adobe PDF Powered by Yahoo, presents publishers with an alternative to conventional subscriptions, which, if widely adopted, could open up a new model based on free, ad-supported publishing, analysts said.

 

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