Britain’s 81-year-old Queen Elizabeth II, considered an icon of traditionalism, launched her own special Royal Channel on YouTube Sunday.
The queen will use the popular video-sharing Web site to send out her 50th annual televised Christmas message, which she first delivered live to the nation and its colonies on Dec. 25, 1957.
Buckingham Palace also began posting archive and recent footage of the queen and other royals on the channel Sunday, with plans to add new clips regularly.
YouTube, which allows anyone to upload and share video clips, was founded in 2005 and bought by Google last year.
“The queen always keeps abreast with new ways of communicating with people,” Buckingham Palace said in a statement. “The Christmas message was podcast last year.”