The adult film industry is still taking a wait-and-see approach to the Blu-ray /HD DVD wars. But while Blu-ray’s perceived costs have pushed some companies into the arms of the HD DVD camp, Warner Bros.’ decision last week to exclusively support Blu-ray has some thinking that the end of HD DVD is nigh.
Executives in the adult-film industry spoke Wednesday during the opening day of the AVN Adult Entertainment Expo 2008, which briefly overlaps with the more mainstream Consumer Electronics Show ending Thursday.
“It could be a real sign that things will shift,” Jeff Thill, director of video operations for the Hustler Video Group, said about the Warner decision. Thill said he sees no advantage of one format over the other, but is “leaning Blu-Ray” after Warner’s announcement.
The Blu-ray camp, led by Sony, has been fighting Toshiba and its HD DVD format for years in a battle reminiscent of the VHS versus Betamax battle. In that fight, Betamax maker Sony’s refusal to work with the porn industry helped usher in a VHS victory when the adult industry capitalized on the burgeoning popularity of VCRs and video rentals.
Hustler had some success recently with the Blu-ray release of Jenna Haze Oil Orgy, said Thill, who was on hand to showcase Hustler’s latest releases at the annual AVN Adult Entertainment Expo.
The company packaged the “Jenna” disc with an HD DVD and standard version in case users had trouble with Blu-ray, but has thus far not received any complaints. In March, Hustler will release its latest “Barely Legal” DVD in the Blu-ray format, he said.