BusinessWeek apparently doesn’t need anyone to help it boost its Web traffic.
According to a blog post on Gawker, BusinessWeek not only asks people not to link to its site, it specifically directs them to its user agreement which prohibits the practice of “deep linking.”
Gawker points to the example of SmugMug CEO Don MacAskill, who writes in his blog that after being interviewed for a feature story in BusinessWeek, he was expressly told not to link to the story. “Yes, that’s right, an ad-driven publication doesn’t want us to drive traffic to them,” he says in his blog. In addition, he was urged to review the company’s user agreement.