Apple is opening its iPhone software to outside developers in an effort to make the hot devices even more popular and wrest market share from “smart phone” market king BlackBerry.
Apple executives unveiled an iPhone software development kit created to let programmers craft programs for the touch-screen mobile devices combining telephone, video, music, and Internet connectivity.
Apple chief executive Steve Jobs said it wasn’t unfettering iPhones completely and that software creations would be vetted before being made available exclusively at a newly-launched online App Store.
“We think this is going to be a boon for developers,” Jobs said during an invitation-only preview of the kit at Apple’s headquarters in Cupertino, California.
“Hopefully, people will think iPhones are even more valuable and buy more of them. This is not an open source project, it is a for-profit project.”