AOL wants you to stop clipping coupons or even printing them out. The company is launching a new service, Shortcuts, for manufacturers to distribute coupons on the Internet.
Instead of clipping them out of your newspaper insert, you can simply choose the ones you want online and add them to an account tied to a grocery store’s loyalty program. To redeem those coupons, you simply present your loyalty card at the register.
The program is free for consumers and retail chains, while manufacturers pay to have their coupons listed. Charges will be based on how many get selected and redeemed.
Manufacturers can also buy banner ads to accompany the coupon listings at Shortcuts.com.