Amazon is following in the footsteps of brick-and-mortar retailers with an offer customers aren’t likely to refuse — a $50 credit to individuals who purchased HD-DVD players. Best Buy and Wal-Mart have already implemented similar policies.
Sony’s Blu-ray recently achieved a permanent victory over rival high-definition format HD DVD. With Blu-ray backed by almost every major Hollywood studio, Toshiba raised the white flag on HD DVD. That left thousands of consumers with a device that will soon become obsolete as the industry distributes movies on Blu-ray discs.
Amazon is offering consumers who purchased an HD-DVD player before Feb. 23 a little consolation, a $50 coupon good for anything Amazon sells. Feb. 23 is when Toshiba announced it would stop making HD-DVD players.
“New technologies don’t always work out as planned. We at Amazon.com value our customer relationships more than anything and would like to support customers who purchased these players by offering a credit good for $50 off any products sold by Amazon.com,” the company said in an e-mail to customers who purchased the HD-DVD machines.