Privately held digital entertainment provider CinemaNow said on Tuesday that U.S. consumers would be able to use their cell phones to view movie trailers and order full-length movies to watch on their home television or computer through its mobile website.

The service, offered on Web-capable phones at mobile.cinemanow.com, would let U.S. consumers immediately buy or rent a movie when they hear about a new offering while they are out with friends.