Sales of Blu-ray disc players haven’t been helped by maker Toshiba’s capitulation over producing the rival HD DVD format, research firm NPD Group said Wednesday.
Toshiba announced on Feb. 19 that it would stop making HD DVD players, already doomed by Warner Bros. Entertainment’s announcement Jan. 4 that it was dropping HD DVD to focus on Blu-ray.
Sales of Blu-ray players, excluding PlayStation 3 game consoles, dropped 40 percent from January to February in the U.S., according to NPD. Sales grew only 2 percent from February to March. The firm didn’t release numbers of players sold.
“When we surveyed consumers late last year, an overwhelming number of them said they weren’t investing in a new next-generation player because their old DVD player worked well and next-generation players were too expensive,” said Ross Rubin, director of industry analysis at NPD. “It’s clear from retail sales that those consumer sentiments are still holding true.”
While DVD players cost less than $100, Blu-ray players generally cost $400 or more.