Apple Inc. has scooped up Time Warner Inc.’s HBO to feed television shows to its online iTunes store, reeling in one of the last holdouts among major channels and agreeing to a rare pricing concession to land hit shows like “The Sopranos,” “Sex and the City” and “The Wire.”

The Cupertino, California-based company said HBO programming began appearing on iTunes Tuesday and the shows cost either $1.99 or $2.99 per episode, making HBO the only channel allowed to charge above the standard $1.99 for their episodes on iTunes.

Eddy Cue, Apple’s vice president of iTunes, said the higher prices for some of HBO’s shows - in particular “Deadwood,” “Rome” and “The Sopranos” - are still cheaper than buying the DVD sets of the full seasons of those shows, which translates into prices two or three times higher per episode.