Web search giant Google has enlisted Family Guy creator Seth MacFarlane to create an original animated series that it will distribute on the Web via its AdSense advertising system, according to a report in the New York Times .

Google plans to use AdSense to syndicate the program–called Seth MacFarlane’s Cavalcade of Cartoon Comedy–to thousands of Web sites that are popular with MacFarlane’s target audience, according to the newspaper. Advertising will be incorporated via “preroll” ads, banner ads, or “brought to you by” ads, according to the report.

MacFarlane is also reportedly working with advertisers to create original advertising to run with the Cavalcade content, although neither Google nor MacFarlane would reveal any of the advertisers, saying only that the deals were among AdSense’s largest ever.