Time Warner Inc’s AOL will launch a personal finance site on Tuesday, adding to a roster of new properties that do not bear its name.

The new site, called WalletPop.com, is a spin-off of AOL’s Money & Finance channel and will focus on consumer and personal finance. AOL Money & Finance will continue to business and investing news and tools.

The launch of another site not bearing the AOL brand is part of a plan to create new online businesses courting younger audiences unfamiliar with a company whose heyday ended with the popularity of high speed Internet access.